ABOUT US
ESEO Marketing Company & Information
Professional, Goal-Oriented & Competent
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OUR APPROACH
WE IDENTIFY YOUR IDEAL CUSTOMER …
How can you find your targeted clients – the ones who fit in your expectations and want to engage in a mutually inspiring relationship in which you can profit in?
Just as clearly as the products and services that you offer, we develop criteria that make it straightforward for us to identify and select suitable targeted customers for you. We focus your business offerings on your ideal customer and we put solutions that you offer your targeted customers at the heart of your aquistion strategy.
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We choose the exact instruments that suit your business, your ideal clients and your products and services. By creating a deep relationship with you as our partner, we are able to precisely focus on your personal goals of rankings and, hence, develop a deep understanding on who your customers can be. Several steps need to be taken to end up with the desired number of customers. We ask ourselves important questions regarding the ideal clients at the early stage of customer acquistion by finding out if there is a basis of a common business between your ideal clients and you.
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Several of these questions sound as follows:’’ Why does the customer need the product and service? Are the products and services needed now or at a later time? Does the customer want the offered products and services or is she/he bound to a different supplier?’’ This core method of asking the right questions allows us to systematically qualify or even disqualify the right clients, so that it can be determined which potential customers are worth continueing to engage with. Henceforth, those will be the customers who need, want and are willing to pay for your products and services.
WE DETERMINE THE MOST EFFECTIVE WAY TO REACH THEM…
Sales is a constantly changing area of a business. Not only sales itself is changing, but also its customers.
As customer requirements become more and more extravagant, but surely do not lose their significance, it is important to know which types of customers exist and how to determine the best way to win them over. ESEO undertakes several procedures to ascertain the best way to reach your customers and, hence, to increase the conversin rates to the expected number.
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Primarily, your webiste will be optimized in a long process with a lot of heart and effort to be perfectly fit for the probably most popular search engine Google. A website can only be kept alive by innovations and modernizations. These changes are necessary to meet the requirements of search engine optimization and Google Optimization. Therefore, we focus on continuous SEO measures such as the website's responsive design, its structure, certain keywords or the sitemap. Next, a constantly updating blog will be prepared, in which the collection of articles in the form of news, reports, data and facts about the activities and industry of the company will be published. This will help your site rankings on the Search Engine Google.
It will also help to get the website be listed on the Top 1 page for important keywords in the search engine. Blog updates effectively build online marketing of your website. An option, where customers can leave personal contact information, such as telephone number or email address, for receiving blog updates will be created, so that Email Marketing and SMS Marketing can be initiated. Among many other procedures, the ads on search engines and social media will also take an important part in determining the most effective way to reach your customers. By turning on targeted group specific social media ads (Facebook, Instagram, Twitter, etc.) and search engine ads (Google, Bing, Yahoo, etc.) customers will be attracted and their attention and interest will be awakened.
WE CONTINUE TO OPTIMISE YOUR CAMPAIGNS TO ACHIEVE THE HIGHEST POSSIBLE ROI …
Once, the ideal customers for your business have been identified and the most effective ways to reach them have been determined, ESEO uses a certain strategy to ensure the message of the business keeps on reaching the ideal customers.
This strategy can be called a feedback strategy. It is done in several steps.
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First of all, when there is actual contact with a customer, he/she will be asked with a special tool which way (SMS, Search Engine Ad, Email, etc.) attracted him/her the most to visit the business’s website. This process will be undertaken with each single customer, so that the way with the highest number can be generated and will be taken into consideration for future steps. If, for example, most customers were attracted to visit the website and become real clients were by SMS, hence, ESEO will focus and improve its marketing strategy on this certain way to a greater extent. Accordingly, all procedures make it able for us to continuously generate the most effective marketing strategy method. This way it is ensured the message of the business will surely reach the targeted customers.
WE ENSURE THIS MESSAGE REACHES YOUR IDEAL CUSTOMER …
In a business, profitability (or the more common term: Return on Investment) is only given when business or organization has covered its costs and, moreover, has made an acceptable profit from its business activities.
There are several ways that can optimize and even improve the profitability of your business. Cutting further costs, achieving higher longevity and accelerating the compounding returns are all keys to accomplishments in this area. When measuring profitability, it is about what rate of return or interest the invested capital of the business has reached.
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One way to optimize the return on investment of the business is to go through a precise reduction of costs procedure. In this case it means that the only perfect strategy of ours, which is ‘ensuring that the identified ideal customers continuously receive the message of the business’, will be used constantly and frequently. Consequently, the requirement of implementing new or different strategies will not be of necessity. Finitely, costs are reduced and simultaneously return on investment (in our condition: the growing number of ideal customer) is increased.
YOUR SUCCESS
To be successful you have to move to find opportunities, because opportunities are also moving, hence, do not miss your chances.
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You cannot clap with one hand alone
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If you want to go fast go alone, If you want to go far go together.
ESEO has highly contributed to the online success of many companies.
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There are 4 important factors why we and our partners have achieved, are achieving and will achieve our mutual success.
OUR SERVICES
SEO
Through proper SEO, which is associated keywords and a work customized to your standards, ESEO increases your web traffic to develop your rank to a great extent on all search engines. View »
Search Engine Optimization - SEO
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Everyone wants to appear at the first page in the search engine Google - but there can only be few! With ESEO as your partner you will be on the top of the search results.
Basically, search engine marketing belongs to the category "performance marketing", because on this channel needs are being served, and not created. SEM (Search Engine Marketing) is divided into the following two channels: SEA (Search Engine Advertising, for example via Google AdWords) and SEO (Search Engine Optimization). Although these do not influence each other directly, there are various synergies.
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Thus, for example, ideal keywords or particularly lucrative keywords for SEO are derived through the search query report from Google AdWords. Now, the question is, how does SEO execute? How does SEO work? In most cases, the process is pretty comprehensive to explain. First of all, the relevant search terms (or in other words keywords) must be determined. For this purpose, a thoroughly conversation with you as our partner is conducted, and your website is being investigated. The determined terms are then validated and evaluated by various tools. This is called Keyword Research. In the next step, existing bugs on the page will be fixed to allow proper indexing by Google. This takes several weeks, depending on the website's flaws. All other necessary measures and methods are usually carried out in parallel. This includes on-site and off-site optimization, technical optimization and the controlling of success.
PPC Management
We ensure best PPC Management because, with the experience and knowledge that ESEO owns, we will build and optimize ideal Pay Per Click Ads which blossom highest returns on ad spend. View »
Pay Per Click Management
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The pay - per - click payment method is used primarily in online marketing. Here, billings will happen per click on an ad, such as a banner or a text ad. Thus, the advertising company pays not for the display of the switched advertising itself (ad impression), but only when a click is actually made.
There are several types of pay - per - click advertising: On the one hand, these can be placed in the form of ads on search result pages in search engines such as Google and Yahoo (search engine marketing). On the other hand, a text link or a display banner can be positioned on a blog or a portal (affiliate marketing).
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In search engine marketing, the pay-per-click payment model works as follows: The search engine provides announcement spaces, which are also marked as advertisements. These advertising spaces can be booked by advertising companies. However, since only limited advertising space is available, the principle of the highest bidder applies here. The more an advertiser wants to pay for a click, the more advantageous the ad is placed in the search result display. The pay-per-click payment model in affiliate marketing works in a similar way: So-called publishers or affiliates offer their advertising space on a portal, blog or other website. The advertisers or merchants can book these advertising spaces in the form of banners or text links. Users get to the page of the publisher while browsing and get the advertisement displayed. With a relevant advertising insertion it can now come to a click on the part of the user. For a final click, the merchant then pays a commission to the affiliate, for example by means of pay-per-click.
Conversion Optimization
Having passive website visitors turned into active customers and users? Yes! The experts of ESEO use the ultimate technique of conversion optimization to invite a greater number of customers. View »
Conversion Optimization
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Conversion optimization or Conversion Rate Optimization (abbreviation: CRO) is an important part of online marketing. These include measures that lead to an increase in conversions rate. With Conversion Optimization, you as our partner can more easily track success, scale future measures, and better calculate ROI (rate on investment). Conversion Rate Optimization can cover both SEO and SEA (Search Engine Advertising) work and can refer to many different aspects of a web page. There are many different methods that we use for optimizing the conversion rate. The decision to take a specific action will be based on a representative test in order to work efficiently. Here are some possible starting points for conversion rate optimization.
Cart Optimization: The ordering process is the most sensitive place in any online store where a conversion can be canceled. Reasons for this may be that the customer has found the ordering process to be too complicated or too unsafe. To optimize the shopping cart, there are trust signals such as test seals or customer opinions. In addition, increasing the opportunity to pay and simplify the checkout process can increase the chance of conversion to the Funnel. Many online shops also work with reminders that appear as a popup in the browser window when a user has put goods into the cart, but the purchase has not continued.
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Layout Adjustments: Layout customizations can increase conversions. For example, the coloring of the website can influence the user behavior (neuromarketing). Simply selecting colors can increase the chance of a conversion in a store. Also, added images can positively impact the sales process or sign-up process. (Other points are usability optimization, content optimization, or mobile optimization.)
Social Media Marketing
A trusted bond between you and your audience prospers by the ideal social media content, which is why our specialists in social media marketing generate high quality traffic in your website. View »
Social Media Marketing
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Since the brilliant rise of Web 2.0, social media marketing has become indispensable in terms of communication with customers, prospects and partners.
It combines classic elements of advertising, public relations, and sales. Social Media Marketing is a form of online marketing that uses social media for its own purposes. No entrepreneur or organization can escape from the use of social media marketing and should inevitably deal with platforms such as Google+, Facebook, Twitter, LinkedIn, Xing, YouTube and Co. There are many ways to make good use of social media in companies. Not only in marketing or in corporate communication the most diverse objectives can be pursued. Social Media Marketing also pursues the aims in maintaining the organization’s image, increasing the organization’s popularity, generating eventual inquiries, increasing sales, exchanging information, providing support, strengthening customer loyalty, getting opinions, generating traffic for the organization’s website or blog, receiving further education or even for recruitment.
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With social media marketing your business will be able to advertise, strengthen sales and influence the public perception of the company. Social media marketing can also be used for customer service and market research. This form of marketing is also suitable for the area of HR and Research & Development. In addition, it can even be used for in-house communication.
Content Marketing
The content created by our content marketing specialists supports your SEO and social media campaigns. It will become the content your customers will be willing to share and rate. View »
Content Marketing
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Content marketing is a marketing method that aims to inform, enthuse and entertain content relevant audiences.
Content marketing is an essential part of corporate communications and, depending on the focus of the goal, at the center of a holistic brand building and / or inbound marketing strategy. Content marketing can be related to areas of seed such as social media marketing. However, in SEO, and definitions from the SEO scene, content marketing is viewed as part of search engine optimization, particularly a link building tool. We see content marketing as an elementary part of corporate communication at the heart of a holistic inbound marketing strategy.
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A distinction must be made between the operational activities within the content marketing process and the content marketing strategy, which has to be lived and implemented holistically and interdepartmentally within the company. The focus of the operative activities is on the measures of topic analysis, content conception, content production, content distribution and content evaluation. Content marketing usually involves content in the form of blog posts, infographics, software, games, tests, surveys, studies, whitepaper, counselors, or e-books.
Reputation Management
With our team of experts specialised in reputation management, we will protect your online reputation and enhance all your long-term results, because reputation is the key to success. View »
Reputation Management
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Reputation management has become one of the highest needs for websites since for companies and organizations the arise of Web 2.0 has caused a constant critical dialogue with customers, employees and the general public.
Every virtual statement is preserved in digital space and can have a lasting effect on one's own web reputation. This requires a holistic approach, which translates the reputation of a company, a political party or an individual into a plannable, taxable and evaluable management concept. A good reputation is the amount of trust and therefore a key competitive advantage which is the most important "intangible asset" of a company both online and offline. Particularly important in reputation management is the awareness that every single action contributes significantly to the perceived reputation in the relevant stakeholder groups.
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As an industry pioneer with more than several years of experience, we defend your reputation professionally and consistently. We master the classic defensive work, and at the same we also know when exactly it is necessary to attack. For your reputation management, we encompass our work in the areas of planning, building, maintaining, managing and controlling the reputation of your organization towards all relevant stakeholders.
Email Marketing
Solving your email marketing need is one of our major objectives. Through this process, it will be ensured that your customers can get back to you through an easy and cost-effective way. View »
E-mail Marketing
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The discipline of e-mail marketing is associated with online marketing and, in particular, direct marketing, and it serves companies to further expand and consolidate their existing customer contacts.
E-mail marketing is used to draw customers' attention to new products, services or offers of the organization and to strengthen customer loyalty. As the name implies, this part of the marketing mix works by sending emails. Effective email marketing is in conjunction with a professional CRM (Customer Relation Management) the core component of successful new customer acquisition and retention. Through targeted personalization and matching of content sent to the needs and interests of each client, email marketing coupled with effective CRM provides a unique opportunity for customer acquisition and retention.
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We develop the appropriate e-mail marketing strategy in cooperation with you as our partner. Additionally, we tailor the strategy to the respective organization’s standards and the results to be achieved. We support you from concept through implementation to campaign management. We undertake the conception and implementation of effective and clearly structured e-mail marketing strategies and we match the email marketing strategies to the goals and needs of your business. Hence, the successful acquisition of new customers and the securing of existing customers through professional and personalized e-mail marketing are achieved.
Web Design
Producing a customized website which serves your exact ideal expectations will be done by our web design specialists, who set high significance on the latest design and development techniques. View »
Web Design & Development
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The conception, creation and design of websites is referred to as web design. A good web design combines your individual requirements and personal wishes with the technical possibilities. Web design is crucial for you as a website owner. It greatly influences the success and failure of an Internet presence.
With ESEO, your web design will optimally convey the information to be carried out and make a positive contribution to the corporate identity. Furthermore, your website will be designed user-friendly, which extends the duration of the user on the respective Internet presence. Even a trouble-free display of your website from the popular browsers will be possible.
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A good web design can be recognized by the following criteria: It exudes seriousness, it invites you to linger, it makes you curious, it has a high information, it is tastefully designed, and last but not least, it awakens feelings. The web design is clearly different from the design of the print media. So there are technical limitations and the Internet allows extended functionality. Whether the web design is positive for the customer can be derived from key figures such as traffic, CTR and conversion rate. In case, these values will be unusually low, then under certain circumstances we will undertake a change in the web design.
